Online consumers more demanding

A recent survey shows that consumers using the internet are becoming more demanding. Around 60% of people who buy goods and services online report less loyalty towards brands with poor app and web performance.

The survey was undertaken by performance monitoring experts Apica, and showed that 75% of people expect websites and apps to perform better than they did three years ago. And if they don’t, they’re happy to take their business elsewhere.

Read the full article on the Turner Little blog.