How to choose a domain name that works internationally

Think of your domain name as a good first impression – a firm, positive digital handshake that could be the start of a long and successful relationship between you and your potential customers.

But how do you choose a name that’s searchable and represents your brand? Choosing the right name requires more thought than simply picking something that sounds impressive – it’s a process that is well worth putting some serious thought into.

With that in mind, here are Turner Little’s 4 steps for choosing the right domain name to help you stand out from the crowd.

Getting the most out of your website

Every start-up must have a website. But all websites are not created equal. By doing it right and making sure it’s working properly from the start, you will be able to communicate with customers, establish your company’s credibility and encourage visitors to become buyers.

The right kind of design, content and strategy can turn a website into a crucial sales and marketing tool, no matter your industry.

Read the article in full on the Turner Little Blog.

Using SEO to attract clients to your local business

To run a successful local business, you need determination and hard work as a minimum. You also need to offer high quality services or products and be competitively priced.

In addition, you must have an up to date website presence, with your customer name, address, opening times and phone number easily accessible. As a local business you are relying on customers who are searching for specific items in their specific location.

This means that you are competing against huge internet companies like Amazon who can deliver anywhere, and other local niche businesses in your area. In order to increase your profits and attract the bulk of the local custom to you, your business needs to work harder – and smarter. This is where SEO comes in.

Read the full article on the Turner Little Blog.