How to Trial Your Business Idea with Focus Groups

It is wise to write a business plan, when starting a new company, to plot out your growth trajectory. You will need to gather market research, so you have the data to hand to shape key areas of your plan, such as your target audience. One effective way to research your market is to hold focus groups, to reap the benefits of face-to-face interaction. Here’s how to trial your business idea with focus groups.

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